We were recently approached by Lifestyle Communities to create a user-friendly and time-efficient solution for planning, creating and scheduling content across their portfolio of 20+ projects. The result was the development of a dynamic Content Matrix that features social posts, blogs and eDM paragraphs that respond to their primary pillars, key messages and tone of voice. The Property Republic team not only created a content bank for the project marketers to choose from each month, but continue to work with the Lifestyle Communities team to populate their monthly content plans – helping to free up a significant amount of their time.
Here’s what Lifestyle Communities’ Head of Marketing, Carmen Petropulo, has to say:
“The Lifestyle Communities team has a longstanding relationship with Property Republic. More than a consulting team, Property Republic is our trusted content partner, offering expertise working with brands that deliver best-in-class property and customer experience; both of which underpin our proposition at Lifestyle Communities. The team at Property Republic delivers an effortless end-to-end process; they are reactive and proactive in equal measure and they are active listeners with an innate ability to turn a problem into an opportunity. Most recently, Property Republic developed a comprehensive social, blog and eDM content bank to support our project marketers and their portfolio of 20+ communities. The result was a clever, intuitive and user-friendly process that will ensure a consistent tone of voice across all relevant communications. Lifestyle Communities will continue to partner with Content Republic at every opportunity, thanks to the value they consistently add to our team and our brand.”